Hanna, Lina and Erika: Why did you pick the name Forgetmenot Studio?

- Forgetmenot, “Förgätmigej” in Swedish, refers to the small but much-adored flower. We love its blue, vibrant color and what the flower represents: love and friendship.

So, we like to create long lasting and heartfelt relationships with our clients. We always want to use our responsiveness to create unforgettable projects that make lasting impressions.

Who are we?

Hanna Lindblom,

Head of Creative. Fashion designer with a degree from Beckmans school of Design. Has a background as a Concept and Campaign creator.

Hanna, you are the head of creative at Forgetmenot Studio. What does being creative mean to you?

- Growing up in an artistic home I’ve always had creativity as a natural part of my life, so it’s just part of who I am. Creativity for me is when I can express myself,and I feel so lucky to be able to make that expression part of an everyday business.

How do you use your creativity in your everyday work?

- Me and my colleagues are all creative, but in my role, I set the artistic tone of a project. I make sure that we have just the right dynamic when we approach a client’s needs.

I really enjoy to challenge myself creatively to be to able offer new perspectives and ideas.

What will Lina and Erika say if we ask them what’s your best attribute?

-  I think they would say that I always make sure to stay current and updated. Apart from that they always go crazy when I bring home made lunch.

Lina Antonisen,

Head of project with a background in the fashion- and advertising world. Has a background as a Concept manager.

The third founder of Forgetmenot Studio is Lina Antonisen. You are the head of project. How come?

- I am the one that has the top view of all projects. My skill is making sure that all pieces are coming together in the great puzzle of orchestrating an assignment from a customer.

While my colleagues are securing every little detail in a project my mission is to make sure all projects are proceeding according to plan all the way to the finish line.

What type of customers do you have at Forgetmenot Studio?

We are proud to say that we work with everything from marketing, campaigns and concept development to styling, interior and set design.

Our customers appreciate the personal approach and contact they have with us during a project. We are very attentive and we work hard to find and emphasize unique aspects and personal views – regardless of whether the project is brand development or interior design in a private home.

When Hanna and Erika get the question of what your best attribute is, what will they answer?

They will definitely say that I am very caring and thoughtful. I make sure all of us have the right conditions to feel their best and perform. (And I’m also the one who always brings fika!)

Erika Söderberg

Head of Styling

Erika comes from a background in Visual merchandising in the outdoor fashion world. Apart from working within Retail Erika also has a degree as an interior decorator.

Hi Erika, you are the head of styling at Forgetmenot Studio, how come?

I have always had a passion for different atmospheres and settings. Since this is my interest, it was natural for me to start working with visual merchandising. I think it’s really exciting to interpret a company’s brand identity, sales targets and soft values, and translate them into a physical setting.

Every job is different, but for me it is important to make use of the whole environment and really pay attention to details. I love to approach commercial spaces as well as private spaces and give them a personality.

So, if Lina and Hanna should pick your best attribute, what would they answer?

I love to work. Early morning is my prime time, so I’m the one taking the morning shift at our company! I also know that my laugh tends to be contagious, so we really do have a lot of fun together.